Daily fantasy sports leader DraftKings launched mobile sports betting this week, becoming the first online sports betting app in New Jersey. With legal sports betting now legal in the most densely populated state in the nation, DraftKings is on board as a bookmaker in partnerships with land-based Resorts Atlantic City and online-platform and sportsbook provider Kambi Group.

But the excitement of online wagering in the Garden State is being met with negative feedback by many on social media.

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The lines and cost

Bettors in New Jersey that choose to bet at DraftKings Sportsbook are having to choke up on their bat for baseball bets. As the consumer, bettors are having to swing a shorter stick at bat while power hitter DraftKings hits you with the full swing on the barrel of a Louisville Slugger.

When you look at the lines posted at sportsbooks and comparisons of recent MLB games, understand that the greater the margin between the away/home prices, the more the sportsbook is charging in vigorish.

Below is a comparison of Thursday’s MLB lines posted from DraftKings, FanDuel, William Hill and MGM in New Jersey, along with a consensus of Nevada and offshore sportsbooks, courtesy of ESPN’s David Purdum. William Hill offers moneylines similar to the Westgate in Las Vegas and often a 10 cent spread. Other sportsbooks offer a 15 or 20 cent spread, which is still considered ‘acceptable’. But a near 30 cent spread or more like DraftKings is an insult to experienced bettors. And business could end up elsewhere as competition grows if DraftKings doesn’t adjust.

Comparison of today's baseball odds at sportsbooks in New Jersey and Nevada: pic.twitter.com/x3kBV4wOep

— David Payne Purdum (@DavidPurdum) August 2, 2018

Consider DraftKings to be the new gas station opening in town and charging $4.50 for gas and $3 for a bottle of water, while the nearby established WaWa has $3.00 for gas and $2 for the same bottle of water. Sure you might be thirsty and decide to get some gas, but are you going to be consistently willing to get your fuel and water at DraftKings when WaWa is quenching your thirst for less cost right up the road?

It won’t be long before other major bookmakers and companies like MGM-owned Borgata and Caesars properties at Harrah’s and Bally’s in Atlantic City enter the mobile betting arena, providing online competition with better pricing. Will DraftKings need to adjust its model and pricing plans if it wants consistent customers?

Attracting the fish

DraftKings’ betting lines suggest that the casual player doesn’t fully understand pricing and moneyline spreads. A majority of the customers at DraftKings are likely to be casual bettors who DraftKings feels is not only less informed, but hungry for action.

A square bettor is considered a novice, or one who is not the sharpest and will play big chalky favorites and added big multi-team parlays. There is usually little consistency or discipline from novice bettors, and they don’t care much what the price is when playing on favorite teams or players. They often bet with little interest in data or analysis to support decisions, and play more on hunches, fate, guesses, luck-factor, misleading scores and results, and perceptions rather than reality. These are a sportsbooks’ favorite customer.

Consumer safety may not be at the forefront of sports betting businesses, but reporting on awareness and action to assist consumers with choices is worth going to bat for while wearing a protective helmet. Gouging the public and taking advantage of consumers is not a crime, but throwing a fastball towards their head and hoping they keep returning to the batter’s box is not likely to keep the game going.

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As the sports betting landscape continues to change, numerous operators are battling for market share. Some of them are established players, while others are relatively new kids on the block who are looking to shake things up.

DraftKings is one of those in the latter category.

After making a name for itself in the world of daily fantasy sports, the gaming giant set its sights on a new playing field. As the legalization of sports betting continues to take shape across the US, DraftKings is inserting itself into the conversation in a big way.

Let’s take a closer look at what DraftKings has to offer.

By the time you read this through, you’ll have a good handle on what the company brings to the table and if the platform is right for you. We’ll begin by examining how DraftKings continues to attract a lot of attention from sports bettors.

DraftKings welcome bonus

In order to attract new users in the growing sports betting marketplace, operators have to provide something that gets their attention.

DraftKings does that and then some.

As a new player, you will be entitled to an extremely generous welcome bonus worth up to $1,050.

New signups receive and a free bet in the amount of their first deposit, up to $50. DraftKings also provides an additional 20% bonus on that deposit, worth up to $1,000.

The free bet can be used anywhere in the book. The bonus funds are cleared at a rate of $1 per $25 wagered.

DraftKings Sportsbook Promo Code

Do I need a bonus or promo code for DraftKings Sportsbook?

No, you do not need a DraftKings promo or bonus code. It isn’t necessary.

Sign up for a new account at DraftKings, and you’ll be eligible for generous offers.

How the bonus works

Just sign up for your account using our links and make your first deposit. You will receive up to $50 in the form of the free bet.

You will also receive a bonus of 20% of that deposit, up to $1,000. That bonus will be released to you in $1 increments, every time you cross $25 in wagers.

All told, new players can take advantage of a whopping up to $1,050 in bonus offers! That would require a $5,000 deposit; you can decide what amount makes the most sense for you.

DraftKings VIP Loyalty rewards

Currently, DraftKings does not offer an ongoing VIP or loyalty rewards program, but it did provide one for a limited time this past summer. It’s fair to say that it was a test run for what could become a more permanent fixture in the future.

Users in the limited promotion were eligible to earn points based on their bets.

Each $1 in straight bets awarded 50 points, while parlays were worth 75 points. As points accumulated, users were able to redeem them for things such as free bets or entries into daily fantasy sports (DFS) contests.

Speaking of DFS, the company does the same thing on that side of the business. The rewards, aka “DK Crowns,” are redeemable for contest entries, merchandise, etc.

Redeem rewards at retail locations

Since DraftKings does not have a permanent loyalty program in place as of yet, the answer is no for the time being. If and when the company implements a permanent VIP loyalty program, it wouldn’t be surprising to see it be tied to the retail side of the business as well.

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Is DraftKings legal and safe?

It has been quite the ride for DraftKings over the past few years. From intriguing start-up to DFS leader to sports betting powerhouse, the company’s growth trajectory has been rather fascinating to watch. In states in which DraftKings Sportsbook has made its debut, it’s completely legal and safe to play on site.

The same will apply as the company expands into other locales. Here’s where things stand for DraftKings in the following states.

• DraftKings New Jersey: DraftKings was the first online and mobile option in NJ upon its debut in the Garden State in August 2018. The company partnered up with Resorts Casino in Atlantic City, which is home to a retail DraftKings Sportsbook.
• DraftKings West Virginia: Aug. 28, 2019 was the launch date for DraftKings in WV. Its land-based partner is Hollywood Casino at Charles Town Races.
• DraftKings Pennsylvania: DraftKings made its debut in PA on Nov. 7, 2019 via a deal with The Meadows Racetrack & Casino in Washington.
• DraftKings Indiana: On Oct. 3, 2019, DraftKings became one of the first online sports betting options in the Hoosier State via partnership with Ameristar Casino East Chicago.
• DraftKings Iowa: Wild Rose Casino & Resort in Clinton is the land-based partner in Iowa for DraftKings, which debuted in the state in Feb. 2020.
• DraftKings New Hampshire: DraftKings has exclusive access to this market thanks to a deal with the New Hampshire Lottery. The online launch happened on Dec. 30, 2019, and two retail outlets opened in the state the following year.
• DraftKings Colorado: May 1, 2020 was a busy day in Colorado with DraftKings among those making its debut. Mardi Gras Casino in Black Hawk is on board as the land-based partner.
• DraftKings Illinois: Casino Queen in East St. Louis is the retail partner for DraftKings in Illinois. The official launch took place on Aug. 5, 2020.
• DraftKings Michigan: DraftKings teamed up with Bay Mills Resort & Casino in Brimley for access to the Michigan market. The online and mobile sportsbook launch went live on January 22, 2021.
• DraftKings Tennessee: DraftKings is live in Tennessee. No land-based partner is required by state law.
• DraftKings Virginia: January 24, 2021 was the launch date for DraftKings in Virginia. Like in Tennessee, there are no land-based partners for regulated sportsbooks in Virginia. All action takes place on the mobile apps of the operators.

While there are plenty of places to play in the growing online sports betting market, not all of them are ready for primetime. Few things can be more frustrating than signing up for a site before finding out that it lacks on the technology front.

That’s not the case at DraftKings. Before entering sports betting, the company built a massive brand in the world of DFS. To get to the top, the company made a product that’s easy to use and able to handle a lot of traffic.

The company has taken its experience and transferred it over to its sports betting platform. The result is a site that’s smooth, easy to use and devoid of kinks.

DraftKings betting app review

DraftKings has a mobile app that is available for iOS and Android users. Naturally, we took the time to check both of them out. Here’s what we found:

• Availability: The apps are easily accessible to download from the DraftKings website.
• Speed: The apps are quick and intuitive. We didn’t come across any lags or annoying glitches in our test.
• Overall Performance: DraftKings has nailed it on mobile. The apps are similar to what you’ll find on the company’s desktop version, albeit in a condensed fashion. The mobile offering is quick and easy to use.
• Markets: Users will find the same betting markets available on mobile as they are available with the online version of DraftKings.
• Live Betting: The live betting feature is available for mobile app and desktop users. The layout is naturally different on smaller screens, but each works the same.
• Bet Slip: When betting on mobile devices, the betting slip feature sometimes leaves a lot to be desired. DraftKings does a solid job here, as well. Players can minimize the betting slip quickly and restore it without it disappearing altogether.
• General Layout: The layout of the DraftKings mobile app is clean and easy to navigate. The app is responsive and does the trick, and it does so without being overly sensitive or having any annoying hiccups that impact the overall experience.
• Cashier: The cashier function on mobile is easy to use and responsive to the touch. Depositing the app is a piece of cake.

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DraftKings browser review

When a company puts forth a solid mobile product, the hope is that it can do the same on web-based versions of the platform. DraftKings has been able to turn that trick without issue. The online sportsbook platform is simple to use and easy to navigate.

The main screen is full of current promotions and events that are going on or coming up soon. Up at the top of the screen, you’ll find links for all of the major sports. There is also a dropdown menu that lists all of the games available.

In addition, there are specific links for, e.g., live in-game betting and pool contests. Down below, you’ll find links to contact the company and a helpful “How to Bet” section. Among the options is a live chat feature, which is an excellent touch as some questions require a quick answer.

DraftKings overall user experience

DraftKings evolved into a giant in the world of DFS by providing an exceptional product that is easy to use. The company has managed to do the same with its sportsbook operations.

The overall layout is clean and easy to navigate. It’s simple to find what you’re looking for, whether it be the NFL or a niche variety like rugby. The bet slip is on the right-hand side of the screen at all times; you can minimize and expand it without issue. The cashier function is quick and straightforward. Making a deposit or withdrawal is something that takes less than a minute on DraftKings. Overall, the company has built an exceptional sportsbook product.

DraftKings Sportsbook: Creating a new account

When signing up for a new online sportsbook account, the process should be quick and painless.

Thankfully, that’s exactly how it is when signing up at DraftKings. After visiting the sportsbook for the first time, you’ll notice a button labeled “Sign Up.”

Simply clicking on that will begin the process. You’ll receive a prompt for basic information and additional details to help verify your identity. This process is standard for signing up at any reputable online operator, and we found nothing unusual while going through the steps at DraftKings.

While the process itself is simple, questions may pop up from time to time. Luckily, DraftKings provides a clear list of contact options right on the site. There’s even a chat option for those who want answers right away.

Once you create your account, you can make a deposit or start looking around. You’ll find a clean layout that is easy to navigate, not to mention plenty of betting opportunities.

When you are ready to make your first deposit, you’ll find that the process here is a snap as well.

In our experience, we were able to create an account and make a deposit in a couple of minutes. Signing up at DraftKings is easy and doesn’t take a lot of time, so that’s a huge plus when deciding where you would like to spend your hard-earned dollars. Don’t forget, when you join DraftKings from TheLines, you qualify for the highest paying bonus, at $50 free + 20% up to $1,000 deposit bonus. You do not need a DraftKings promo code, just use this link to visit DK today!

In Iowa, you have one extra step of verifying your account in person. This can be done at a Wild Roses Casino & Resort location. Once you have completed the in-person registration, you can use the app remotely so long as you are still inside state lines.

How does DraftKings benefit casual bettors?

For those new to betting or casual bettors, DraftKings offers a pleasant experience. The layout is clean and straightforward, so it’s easy to find what you want.

The menus are clear and point you in the right direction, so you won’t have to do a lot of clicking.

DraftKings has excellent support options as questions arise, including a help section and a live chat feature.

Additionally, the company goes the extra mile when it comes to educating new users.

At the bottom of the screen is a clickable link labeled “How to Bet.” It’s not filled with random, cookie-cutter info. Instead, users will find helpful videos that walk them through various bet types.

Learn better by reading yourself? The same section offers clear instructions on all of the major types of bets.

How does DraftKings benefit experienced bettors?

Experienced sports bettors generally know what they want.

Among the items at the top of the checklist are ease of navigation, a smooth cashier function and odds that are in line or better than the average of the betting marketplace.

DraftKings checks off all of those boxes. It’s easy to find what you’re looking for, and moving money in and out is a snap. As for odds, we found them to be fair and in line with what the general betting marketplace has to say about specific games and events.

What’s not available at DraftKings Sportsbook

DraftKings offers up a wide range of betting markets and wager types, so you won’t be lacking for options. If you find that something isn’t available in your neck of the woods, it could be due to state restrictions. Let’s take a look at how that might impact DraftKings users in available states.

• DraftKings NJ: You can bet on college sports, but not on NCAAF or NCAAB teams based in NJ or on any collegiate events that take place in the Garden State.
• DraftKings WV: Betting on games in which participants are under 18 years of age is prohibited.
• DraftKings PA: No wagering on eSports, NFL Draft and other amateur drafts.
• DraftKings IN: You can’t bet on eSports or on amateur athletes who are under 18 years of age.
• DraftKings IA: No prop betting on college sporting events.
• DraftKings NH: No wagering on in-state college teams or on amateur collegiate events hosted in NH.
• DraftKings CO: High school and eSports betting prohibited. No prop betting on college sports.
• DraftKings IL: No betting on in-state college teams or non-sporting events.
• DraftKings TN: Online sports betting launched in Nov. 2020. In-play wagers on college sporting events are prohibited.
• DraftKings MI: Online and mobile sportsbook launched on January 21, 2021. No major wagering restrictions.
• DraftKings VA: Online and mobile sportsbook launched on January 24, 2021. No major wagering restrictions.

As states give the green light to sports betting, DraftKings is typically one of the many knocking on the door for entry. That should only continue as additional states come online, so we fully expect the list of states where you can wager on DraftKings to grow.

DraftKings betting options

DraftKings has all of the bases covered on sports betting.

You’ll find the basic bet types such as moneylines, spreads and totals, as well as more advanced types such as futures, props and live betting.

The same applies to sports. All of the major sports are available, as are several which are in the niche category. If it’s a sport with a sizeable following, there’s a good chance you’ll find it on DraftKings.

One of the best things about DraftKings is a layout that is easy to use and navigate. You’ll easily be able to find what you’re looking for, and the odds are laid out for your review.

For example, when taking a look at upcoming NFL games, you’ll find the moneyline, spread and total odds all listed on the same page.

Clicking on the game will open up a new window of additional opportunities, such as prop bets.

Live betting options can are on the main screen upon logging in, and there’s also a clickable link at the top to examine those opportunities in detail. As for sports, clicking on the one you’re interested in will bring you to a list of all of the current markets.

Draft Kings Lines

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DraftKings odds boost

DraftKings regularly offers odds boosts. There’s a dedicated link for users to click on to find current opportunities. They can range from individual player performances to odds for a specific game or series.

Also, the main screen features a list of current promotions, which will sometimes show current odds boost opportunities. The company will also send out promotional emails with intriguing odds boosts from time to time.

DraftKings pricing

In today’s increasingly competitive sports betting marketplace, sportsbooks and oddsmakers need to be on top of their game. Odds that are not in line with the general marketplace will stick out like a sore thumb.

That doesn’t appear to be an issue at DraftKings. During our test, we found that DraftKings was in line with what the market is supporting. In some cases, we even found that they were offering better moneyline odds than competitors.

For example, here are the average moneyline odds for an NFL game.

• Los Angeles Rams +105
• Seattle Seahawks -125

For the same game on DraftKings, we found the same moneyline odds for the favored the Seahawks. However, the odds for the underdog Rams were listed as +110.

Here’s the math on a $100 wager for both price points:

• Winning $100 bet at odds of +105 = $105 profit
• Winning $100 bet at odds of +110 = $110 profit

While that may not sound like a huge difference, it adds up in the long run. We went through all of the weekly NFL games and found that DraftKings was always in line with the average marketplace. Even better, in some cases. DraftKings is on top of its game when it comes to odds.

How to deposit and cash out winnings

Nfl Football Betting Lines Today

If you can’t move money in and out with ease, then a sportsbook doesn’t do you much good. On DraftKings, there’s a simple and easy to use cashier function, so that’s not an issue.

Once you log in, you’ll find a deposit button and my account feature in the upper right-hand corner. After clicking on the deposit button, you’ll find all of the options at your disposal. They range from online banking to PayPal.

It’s more of the same on withdrawal options. After clicking on my account, you’ll find the spot to process withdrawals. Simply click through, enter the amount you wish to withdraw and choose your method.

One important note to remember: Not all deposit methods are available for withdrawal. For your convenience, here are the ways you can move money in and out on DraftKings.

DraftKings Sports Betting Cash at Cage

For the cash at the cage option, here’s a look at where you handle your DraftKings business in-person.

• DraftKings NJ: Cash at cage is available at Resorts Casino Hotel, 1133 Boardwalk, Atlantic City, NJ 08401.
• DraftKings WV: Cash at cage not available at this time.
• DraftKings PA: Cash at cage not available at this time.
• DraftKings IN: Cash at cage not available at this time.
• DraftKings IA: Cash at cage is available at Wild Rose Casino & Resort, 777 Wild Rose Dr., Clinton, IA 52732.
• DraftKings NH: Cash at cage is available at The Brook, 319 New Zealand Rd., Seabrook, NH 03874 and Filotimo Casino & Restaurant, 1279 South Willow St., Manchester, NH 03103.
• DraftKings CO: Cash at cage is available at Mardi Gras Casino, 300 Main St., Black Hawk, CO 80422.
• DraftKings IL: Cash at cage is available at Casino Queen, 200 South Front St., East St. Louis, IL 62201.
• DraftKings MI: Cash at cage not available at this time.
• DraftKings TN: Cash at cage not available at this time.
• DraftKings VA: Cash at cage not available at this time.

How to contact customer support

Questions are going to come up no matter how great a product is, so it’s always good to know you can find help as needed. DraftKings has a clickable help section located at the top of the main screen, and a contact us link at the bottom of the page.

College Football Betting Lines Today

After clicking on that, you’ll find an option to email for help as well as a support ticket option. Also, there’s a live chat feature for questions that require an immediate response.

This feature is an excellent touch that is lacking at many other operators. The chat feature is simple and easy to use, and agents are responsive. In our experience, we were able to start chatting with a representative from DraftKings in less than a minute.

DraftKings and sponsorships

As DraftKings was establishing itself in the DFS space, the company inked deals with a number of major sports leagues and teams. That strategy has continued as the company continues to make its bones in sports betting.

DraftKings has recently signed partnership deals with several teams, including:

• Colorado Rockies

As the company continues its rapid expansion and enters additional states, we can safely assume that even more deals will be made. It’s a means of keeping DraftKings at the top of the mind in local markets, and a quite effective way of doing so at that.

History of DraftKings

DraftKings is a Boston-based company that opened for business in 2012. DraftKings DFS was the company’s initial focus. An industry that was in its infancy at that point. It didn’t remain that way for much longer.

FanDuel was the dominant DFS company at the time, but it quickly had some competition. DraftKings built a reliable product that proved to be a hit with the marketplace. The two companies engaged in somewhat of an arms race for several years.

The popularity of daily fantasy sports exploded, and DraftKings eventually surpassed FanDuel to become the top operator in the industry. The two giants are still going strong and continue to have a stranglehold on the marketplace.

As the legality of US sports betting was being ironed out, DraftKings set its sights on being ready to go. After the landmark ruling from the US Supreme Court, the company did just that. They were first to market with a NJ online betting site.

The Garden State was just the first step for DraftKings in sports betting. The company has since set up shop in the following: WV, PA, IN, IA, NH, CO, IL, MI, VA and TN.

Retail DraftKings Sportsbooks can be found in NJ, IA, NH, CO, and IL, while the company gained access to several other markets via deals with land-based casinos.

In New Hampshire, DraftKings is the exclusive sports betting provider due to a deal with the state lottery. The company has been awarded one of the conditional licenses in Tennessee, a state in which there are no land-based partnership requirements.

DraftKings has made some amazing strides in the legal sports betting industry in just a few short years. There’s nothing to suggest that trend will be subsiding. The company is poised to continue being a market leader.

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